Carla B.
Dark Brown
"I used to block every mirror in the house on wash day. Now I do it Sunday morning while my coffee brews — fifteen minutes, rinse, done. My part line looks like me again."
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Sourced from South Korea
15 minGray coverage
Elmaand 100,000+ others purchased
15-Minute Gray Coverage Shampoo
$79.80
$209.70Save 62%Best seller
Pay in 4 interest-free installments of with
Gray roots back again? This color shampoo restores your natural pigment in 15 minutes flat. No ammonia, no PPD, no parabens, no phthalates. Cruelty-free and safe for sensitive scalps. Lab-tested in France and South Korea.
Selling out fast
Due to high demand, quantities are limited.
94% sold
30-day money-back promise
Love your shade within 30 days, or get your money back, even if the bottle is open. One short email is all it takes.
Think of it as hair color that acts like a shampoo. There is no kit to mix, no bowl and no brush. You lather, wait 15 minutes and rinse, right in your own shower.
The shade settles in softly, so it blends with your natural color instead of looking flat or painted on. Gray strands take the color best, which is why the silver melts back into the rest of your hair.
It is made without ammonia, PPD and parabens, and it is made not to stain your hands. One bottle gives about 10 to 15 washes, so each color day costs a small part of a salon visit.
Pick the color you had before the gray came in.
Black for black or very dark hair. A deep, cool shade that still looks soft, never like shoe polish.
Dark Brown for medium to deep brunettes. A warm chocolate tone that melts into your part and hairline.
Light Brown for light brown and dark blonde hair. Warm caramel tones that stay light and bright.
Stuck between two? Start with the lighter one. Next time you can leave it on longer for a deeper result. In a bundle, every bottle can be a different shade.
Before every use: patch test behind your ear and wait 48 hours. Any itching, redness or swelling? Don't use it.
1. Lather into dry hair, from the roots down to the ends.
2. Leave it 15 minutes while the color settles in.
3. Rinse until the water runs clear, then style as usual.
Your first time? Start with 5 minutes for a soft blend. Want deeper color that lasts longer? Leave it up to 25 minutes.
Wipe any color off your skin within 5 minutes. Keep away from eyes. Not for eyebrows or eyelashes, or an irritated or damaged scalp.
You have 30 days from delivery to love your shade. If you don't, email us and we refund your bottles in full, even opened ones.
Six traditional plants: He Shou Wu (Polygonum Multiflorum), Ginseng (Panax Ginseng), Dong Quai (Angelica Polymorpha Sinensis, often called “female ginseng”), Anemarrhena, Ginger (Zingiber Officinale) and Biota Orientalis. Each has a long history in Eastern hair-care rituals.
Care: panthenol (pro-vitamin B5) for softness, glycerin to hold in moisture, and hydrolyzed wheat protein for hair that feels fuller.
Made without: ammonia, PPD and parabens.
Your color comes from the coloring formula. The plants are part of the ritual. Sourced from South Korea.
Shipping is tracked, and free from Buy 2, Get 1 and up ($3.99 / £2.99 on a single bottle). Your order leaves within 1–2 business days and arrives 5 to 12 business days after you order. We email your tracking link as soon as it ships.
You have 30 days to love your shade. If you don't, email contact@shadeday.com. We'll refund your bottles in full, opened or not.
As featured in
Real women. Real roots. Gone in 15.
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Diane T.
Black
"My daughter's wedding was in three days and my roots were showing. No salon had an opening. One wash at home and I walked in feeling like myself."
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Michelle K.
Light Brown
"I was scared of box dye for years. Left this on five minutes the first time just to see. So natural my husband didn't even notice — he just said I looked rested."
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Patricia L.
Dark Brown
"I still see my colorist every eight weeks. But those roots that pop up at week three? This handles them. She actually asked me what I was using."
Shampoo that covers your gray
This is hair color in shampoo form. Work it into dry hair from root to tip and leave it for 15 minutes. The shade settles into gray strands while you read, fold laundry or sip your tea. Then rinse until the water runs clear.
No mixing bowl, no brush, no ammonia smell. The color blends with your own, so there is no harsh line as it grows out. It lasts about 2 to 4 weeks, and one more wash keeps it fresh.
- 3 natural shades
- Ready in 15 minutes
How does Shadeday work?
Shadeday works like a regular shampoo, but it carries color that restores your natural pigment.
On dry hair, the rich lather coats every strand. Plant extracts stimulate scalp circulation while the color sets in. Gray hair picks up the shade first, so it blends right back into the rest.
After 15 minutes you rinse and you are done. Panthenol and glycerin leave your hair soft. For a lighter result, stop at 5 minutes. For deeper color, go up to 25. Always do the 48-hour patch test behind your ear first.
- Lasts 2 to 4 weeks
- Free of ammonia & PPD
The simple numbers
15
Minutes on dry hairUp to 25 for deeper, longer color
2–4
Weeks of colorRefresh with one more wash
10–15
Washes per bottleA small part of a salon visit per wash
Why Shadeday?
| Feature | Shadeday | Box dye |
|---|---|---|
| Covers gray in 15 minutes | ||
| Free of ammonia and PPD | ||
| Washes in like a shampoo | ||
| No mixing, no bowl, no brush | ||
| Made not to stain your hands | ||
| 30-day money-back promise |
What's inside, and why it's there
Lab-tested in France and South Korea. The formula restores pigment and stimulates scalp circulation. Free from ammonia, PPD, parabens and phthalates. Cruelty-free, safe for sensitive scalps.
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Rich color lather
Turns gray strands to your chosen shade in about 15 minutes.
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He Shou Wu & Ginseng
Two roots traditionally used in Eastern hair-care rituals.
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Ginger & Dong Quai
Dong Quai, often called “female ginseng”, and warming ginger: both are old favorites in Eastern hair recipes.
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B5, glycerin & wheat protein
Care ingredients that help hair feel soft, smooth and full after you rinse.
Frequently asked questions
How do I apply it?
Do the 48-hour patch test first. Then lather into dry hair from roots to ends, leave it 15 minutes and rinse until the water runs clear. Wipe any color off your skin within 5 minutes.
How long will my color stay?
About 2 to 4 weeks, depending on how often you wash. Leaving it on up to 25 minutes gives a deeper shade that holds longer. When the roots start to show, just do another Shadeday wash.
Which shade should I pick?
Choose the color you had before the gray. Torn between two? Go with the lighter one. You can mix shades inside a bundle.
Do I really need a patch test?
Yes, every time. Dab a little behind your ear and wait 48 hours. If you notice itching, redness or swelling, don't use it. Never use it on eyebrows or lashes, or on an irritated scalp.
How does the money-back promise work?
You have 30 days from delivery. If you don't love your shade, email us and we refund your bottles in full, even if they are open.
Where do you ship, and how fast?
Shipping is tracked, and free from Buy 2, Get 1 and up ($3.99 / £2.99 on a single bottle). Orders leave within 1 to 2 business days and arrive in 5 to 12 business days.
Will it stain my skin or towels?
It is made not to stain. Wipe any drips off your skin within 5 minutes and rinse well until the water runs clear.
How many washes are in one bottle?
One 200 ml (6.8 fl oz) bottle gives about 10 to 15 washes, depending on how long your hair is.
Is this the same as a box dye?
No. Shadeday is a color shampoo. There is no developer to mix and no bowl or brush. It goes on like your everyday shampoo, sits for 15 minutes, then rinses out. The shade settles in softly, so it looks like your own color, not a helmet of dye.
Why skip ammonia and PPD?
Ammonia is what gives classic dye its sharp, eye-watering smell. PPD is a dye ingredient many women would rather skip. Shadeday is made without both, and without parabens. It is still hair color, so do the 48-hour patch test before every use.
Will it cover my stubborn white hairs?
White strands near the temples can be the most stubborn. Give them more time: leave the lather on up to 25 minutes for a deeper shade, and repeat on your next wash if you want more. Results vary from one head of hair to the next.
The Shadeday difference
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Color in 15 minutes
One wash on dry hair, then rinse
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Gentle by design
No ammonia, PPD, parabens or phthalates. Cruelty-free.
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Easy to try
30 days to love your shade, or your money back