A shampoo that brings back your shade
4.8/5 (3,235 reviews)

A shampoo that brings back your shade

Gray roots blend back into your natural color in 15 minutes. No ammonia, no salon, no stained hands.

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  • Clinicians' Choice: 174 clinicians
  • Sourced from South Korea
  • 100,000+ Sold
4.8/5average rating
3,235real reviews
100,000+sold since 2023
174clinicians on FrontrowMD
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
Woman with glossy brown hair
15 minutes in your showerNo ammoniaNo PPDNo parabensCruelty-freeBlack · Dark Brown · Light BrownSourced from South Korea30-day money-back promise

Why Shadeday

15-Minute Coverage

Lather in, set a timer, rinse. Your gray roots blend back into your color right in your own shower.

Lab-Tested Formula

Six traditional plants plus pro-vitamin B5, glycerin and hydrolyzed wheat protein. Shared by 174 clinicians on FrontrowMD.

No Ammonia, No PPD

Made without ammonia, PPD and parabens. No sharp smell, no stained hands, no mixing bowl.

30 DAYS

Love your shade, or get your money back

Give Shadeday a real try. If you don't love your color within 30 days of delivery, just email us. We'll refund your bottles in full, opened or not. One email and your order number, that's it.

FAQ

Straight answers to good questions

A bit of both. It's hair color in shampoo form. There's no kit to mix and no brush: lather it into dry hair, wait 15 minutes and rinse. It's made without ammonia, the source of that sharp box-dye smell, and without PPD, a common dye ingredient many people prefer to avoid. It's still hair color, so patch test first.

Skip the next appointment

Make today your shade day

Pick your shade, lather it in, and give yourself 15 minutes. If you don't love the result, you have 30 days to get your money back.

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Buy 2, Get 2 Free + free tracked shipping · 30-day money-back promise